Social media optimization (SMO) is an essential ingredient within your SEO campaigns. The development of social media started off with simple platforms such as 30 Unlike instant messaging clients, such as ICQ and AOL’s AIM, or chat clients like IRC, iChat or Chat Television, was the first online business that was created for real people, using their real names.
Adding a simple widget (preferably DOI’s NCShare or another cookie-free sharing alternative) to web pages that allows visitors to share the content of the page via social bookmarking tools, social networking tools, or e-mail is a simple way to drive traffic to our websites and allow visitors to quickly and easily share information with their networks or communities.
By actively participating in these online communities focused on your niche, you will not only gain some good backlinks, but you will always have access to the newest industry news and be able to connect to some interesting people that share your passions.
Many viewers do not go to article directories to search for information, so this information has a very low chance of being found unless someone sees it and post it. There is also a lot of competition to be found within article directories as thousands of authors create content every day.
SMO dictates that we not get tunnel vision on the search engines and consider the millions of other sites that might also like our content and direct their users to it. In this way, we are really optimizing a site for not only search engines, but Webmasters in general as well.
Said that, it will be more about the following step: how applying a correct social content curation in order to create your Social Authority thanks to the “home work” you have done before in selecting both the correct “general” target and those ones, who can help you grow.
At the same time, you have to optimize them for social sharing by making sure they’re inspiring, are in the right format and are posted on all the social media platforms your brand is on. These things may look simple or trivial but they make a big difference in the long run.
Writing articles for other blogs establishes your reputation as an expert in the industry, drives traffic to your website, increases your brand’s awareness, and well… brings you a precious backlink, meaning you’ve just earned one more of Google’s trust credits.
Use broken link building tactics: If a link on a site points to a page that no longer exists or a site that isn’t in operation any longer, most webmasters do appreciate being informed of that, especially on authority sites with large communities as those webmasters really do want to give their users a good experience, and broken links aren’t good experiences.
Images: The web is multimedia, so use it. A great picture can do the work for you, a video even more so. If you can get an image in your linkbait do it, but not everyone has a good eye, check it with friends you know will tell you it’s crap if it is before you press submit.
Okay we’re not really stealing per se, but we’re helping people link to something better than what they’re currently linking to. Social Media Brand Protection This approach consists of identifying outdated or thin content (read: not very comprehensive) on a subject similar to yours.
The general idea is that if you make a quality page with lots of content on each part of it, add a few apps like Just Redirect and Static HTML: iFrame Tabs, get lots of likes, make cross links from relevant pages, (without spamming), and also build quality back links, your page will rank for a medium competition Google search.