Science-and entertainment-focused publisher Inverse is the latest to jump on Twitch, the live streaming service owned by Amazon. Though viewership for Fortnite had been on a bit of a decline following the World Cup in July, it seemed as though any popular streamer could boost their viewership simply by watching the ominous black hole that was Fortnite until early morning on Tuesday.
Traffic continued to grow, with 1.5 million broadcasters and 100 million monthly viewers in 2015, rising to 2.2 million broadcasters and 15 million daily viewers in 2018 – around a million of which could be found using the platform at any given time.
TwitchTracker, another analytics service following activity Amazon’s popular game streaming company it bought in 2014 for nearly $1 billion, shows each major game increasing viewership as well Twitch didn’t immediately respond to a request for comment.
Ninja made a name for himself in the professional gaming industry (a.k.a. e-sports”) by participating in Halo competitions starting in 2009, as Polygon reported He left e-sports last year to pursue a streaming career, which primarily involves broadcasting himself playing computer games and providing running commentary to a community of interested users.
Twitch users can also subscribe at various price points to the individual channels of Twitch Partners or Affiliates, for $4.99, $9.99, or $24.99. What they get from that depends on the streamer, but will generally include access to various badges, ‘emotes’, exclusive chatrooms, and potentially ad-free streaming.
While YouTube massively outstrips Twitch in terms of viewers (2 billion monthly viewers to 140 million at last count), the smaller rival is clearly seen as enough of a threat that YouTube has offered content creators big money to stay exclusive as well as defect.
August’s well-publicized exclusivity deal with Richard Ninja” Blevins didn’t create more than a blip in the overall audience for Mixer (with 40-plus million hours watched in August), but had a huge impact” in overall brand visibility thanks to the media coverage of the deal, the report noted.
It’s why big Fornite streamers like Timothy TimtheTatman” Betar and Benjamin DrLupo” Lupo — who have 4 million and 3.5 million followers, respectively — can switch over to a game like World of Warcraft: Classic and not totally lose the huge audiences who like to watch them in the first place.
Some streamers, treating Twitch like a full-time job, were pocketing up to $5,000 a month. Since its release in 2017, the game has been rolled out on every major gaming platform, including Android and iOS, meaning players can download it on nearly any device.