On February 27th, 2019 The Federal Trade Commission (FTC) 5 announced on Twitter that “, now known as TikTok, will pay $5.7 million to settle FTC allegations that the company illegally collected personal info from children in violation of Children’s Online Privacy Protection Act (#COPPA)” (shown below).
If those figures don’t quite convey the app’s soaring popularity, there’s also this: TikTok, which is owned by the Chinese company ByteDance, is now facing a national security review , and members of Congress have asked representatives from the company to appear before committees to discuss, among other topics, data security.
Below is a rundown of the 10 most popular TikTok trends currently dominating the space so that your brand can stay up-to-date on what’s trending with influencer marketing campaigns, viral social media content, and branded social promotions on TikTok.
GUESS, Google, and other brands that have utilized TikTok have all used influencers to help spread their challenge or hashtag campaign. Hashtag challenges I Used To Be So Beautiful Now Look At Me unite a large part of TikTok’s eclectic content ecosystem. TikTok is quickly becoming the go-to platform for this kind of collaborative content.
One of the first TikTok users to be exposed for inappropriate behavior was @TheBudday. The social networking company Byte Dance believed they had the answer when they purchased TikTok (formerly ) in 2017 about 10 months after Vine shut down. This will no doubt come as an enormous relief to ByteDance, who will look to position themselves as a conventional social media platform and shake the tag of being the ‘New Vine’.
Perhaps TikTok actually is a microcosm for our cultural climate, but slightly off-kilter. It allows users to create 15-second videos (which can be combined to make longer videos), utilizing filters, effects, music, editing tools and more all within the app. All experts agree that purple shampoo, and other purple-toned hair products, are meant to remove brassy tones, and take away any yellow or orange tint, leaving a nice, cool shade.
The “Pretty Boy Swag” meme on TikTok is inspiring people to turn themselves into their favourite pop culture figures and it’s the app’s best trend yet. As the majority of TikTok users are high school or even middle school students, many NYU students still have not bought into TikTok’s hype.